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learn Successful Search Engines Marketing

learn Successful Search Engines Marketing

As all of us know, Search Engine Marketing aims for all digital marketers to improve their marketing by getting more traffic to increase their sales.

Digital marketing is nowadays the most important kind in the world of marketing.

A lot of marketers all over the world are competing to be the first and the best sellers. They are looking to gain more and more visitors and customers through their websites and social media platforms.

What is search engine marketing?

Marketing through google search engines has great importance. This is because google plays an important role in the success of product marketing.

It depends mainly on increasing the visibility in search results so that they appear on the first page of google search results. you can use this service either for your website or your products.

What are its types?

advertisement in gogle first page
advertisement on google first page

 

1- SEM marketing which depends on paid advertisements so that they appear at the top of the results page in all search engines.

You can also choose to appear on the right side of the page. In this case, you concentrate on the keywords that users look for.

This service is presented by Google Adword.

You can choose the time of your advertisement appearance, for example, a week or more.

It is called CPC too or cost per click. It ends as soon as the paid time is over.

 

2– Search engine optimization SEO

search engine optimizatio
search engine optimization

Search engine optimization depends on the appearance of your site in the search engines without

paying. This kind of marketing requires hard efforts. To do this, you need to have,

1- Business plan.

2- Business strategies.

3- A good study of the market needs in your niche.

Optimization depends anyway on the content. The content is very important to get a high rank in search engines.

Content is a very important element in search engine marketing. If you do not have high-quality

content, you can not complete it with others.

Here are some common examples of content marketing activities

Social media marketing

Postings

Email newsletters and campaigns

 Educational articles

Podcast

Infographic

Videos

 reports and studies

Steps to start content marketing

To start adopting content marketing, the marketer or business owner must first define his marketing goals.

You can adapt the main basic goals such as:

Increase Sales.

Improve conversion ratios.

Increase interaction with target groups.

Spread brand awareness…

If you do not want to adopt any of the goals above, you can analyze the strategies you follow now.

Then, you have to decide which is the most effective for you. When you choose the best effective strategy, you can start to develop your content for more success.

How important is content marketing?

You’ve probably heard the famous phrase “Content is the king”. You may also have wondered at the time whether the topic deserves all of the attention and importance.

So here are those stats,

90% of modern projects and brands, histories, and experiences use content marketing.

60% of consumers like to see the content offered by brands that are relevant to their interests.

82% of consumers get a good impression of a brand after seeing its content.

70% of consumers feel closer to the brand as a result of content marketing

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