As all of us know, that Search Engines Marketing has been an aim for all digital marketers to improve their marketing by getting more traffic to incresae their sales.
Digital marketing is nowadays the most important kind in the world of marketing.
Alot of marketers all over the world are competing to be the first and the best sellers. They are looking to gain more and more visitors and customers through their websites and social media platforms.
What is search engine marketing?
Marketing through google search engines has a great importnace .This is because google plays an importnat role in the success of products marketing.
It depends mainly on increasing the visibilty in search results so that they appear on the first page of google search results.you can use this service either for your website or your products.
What are its types?
1- SEM marketing which depends on paid advertisements so that they appear at the top of the results page in all search engines.
You can also choose to appear on the right side of the page. In this case you concentrate about the keywords that users look for.
This service is presented by Google Adword.
You can choose the time of your advertisement appearance,for example a week or more.
It is called CPC too or cost per click.It ends as soon the paid time is over .
2– Search engine optimization SEO
Search engine optimization dependson on the appearance of your site in the search engineg without
paying. This kind of marketing requires hard effeorts. To do this,you need to have,
1- Business plan.
2- Business strategies.
3- A good study of the market neeeds in your niche.
Optimization depends anyway on the content.The content is very important to get high rank in search engines.
The content is a very important element in search engine marketing. If you don not have a high quality
content,you can not cmopete with others.
Here are some common examples of content marketing activities
Social media marketing
Email newsletters and campaigns
reports and studies
Steps to start content marketing
To start adopting content marketing , the marketer or business owner must first define his marketing goals.
You can adopt the main basic goals such as:
Improve conversion ratios.
Increase interaction with target groups.
Spread brand awareness ..
If you do not want to adopt any of the goals above ,you can analyse the strategies you follow now.
Then, you have to decide which is the most effective for you.When you choose the best effective strategey , you can start to develope your content for more success.
How important is content marketing?
You’ve probably heard the famous phrase “Content is the king”. You may also have wondered at the time whether the topic deserves all of the attention and importance.
So here are those stats,
90% of modern projects and brands , histories, and experiences use content marketing.
60% of consumers like to see the content offered by brands that is relevant to their interests.
82% of consumers get a good impression of a brand after seeing its content.
70% of consumers feel closer to the brand as a result of content marketing