The importance of backlinks.
Obviously, backlinks are one of the factors that affect the website’s ranking and improve it in the search engine optimization”SEO”
What are backlinks?
The concept of “backlink” is a famous method used by webmasters or online content creators.
It depends on publishing links to their pages or articles and link them to each other. This method of advertising the site or articles is called “backlink” or “external search engine optimization”, or “external SEO.”
The importance of backlinks.
- In fact, this method helps webmasters to show their pages in the first search results, and it also helps the content creator or editor in his smart marketing activities outside his site by using other well-known sites.
- This method aims to link his site with strong and reliable sources.
- This gives the site confidence, good reputation, and publicity, and facilitate and raise the rate of crawling by search engine spiders,
- Moreover, this contributes to the appearance of his article or site in the first results of search engines.
- Referral traffic is one of the major benefits of backlinks.
Types of backlinks:
1- The internal “back-link”:
It is the way to get a “backlink” by linking the site’s topics and articles to each other while listing texts and directing the audience browsing your site to other pages that carry content related to the first content.
This is a good way and will help your site appear and is preferred by search engines a lot.
2– The external “backlink”:
Equally to the internal links, there are many types of external “backlink”; because it depends on innovation and many experiences, and we mention the most important of them:
Do follow links
It is an external link that conveys the authority of a page to your site. This occurs in the publications of powerful sites that enjoy a high “authority”, and it helps search spiders track your site and enhances the importance of the content you provide
And when you direct users from powerful sites to the pages you consider important, you boost your site’s credibility
No, follow the link
It is also an external link that carries within the tag the rel = “nofollow” property. The function of this feature informs search engines that there is no recommendation for this link to be ignored while the search engine spiders move.
Some people think that no-follow links are not good links. On the contrary, no-follow links are helpful because search engines think that many do-follow links are a kind of trick.
No, follow links attracts traffic from social media platforms.
Tips for backlink uses:
First of all, do not use link posting programs promoted as beneficial to you on “backlink”.
Be sure that the backlinks are from famous sites that have zero spam scores.
Search engines, especially Google, intentionally reject excessive link exchanges between websites.
Do not try to place your site links arbitrarily and ineffectively, and do not publish a lot per day.
Benefit from building your internal links on your site by linking pages in a useful way.