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The important seo terms you need to know

Improving search engine optimization is a branch which includes a lot of important seo terms .

In this article we are going to tell you what the most important terms you need to konw for seo.

You need to learn as much as you can about seo tools to be always able to compete.


What are the most important seo terms?


Alt Text / Alt Attributes

Alt Intribute
Alt Intribute

It is also known as “alt text” and is used to describe the HTML or images used on your website, so that search engines know what is being  displayed on your website. It can also help visually impaired people understand what is on your website.




Analytics Data and information


Analytics Data and information
Analytics Data and information

That your website collects and displays about its users and customers. You can use this information to improve  your content and marketing strategies, among other things. for further information.




The words that users use to search for something in the search engine. Websites with a lot of relevant keywords are more likely to be found in search engine queries. For example. a long keyword keyword is a term made up of several words that users use when searching for something in a search engine.

Internal linking
internal link
internal link

URL links that link a website visitor to another URL in the same domain. For example, if a blog post is linked to another blog post on the same HTML


Anchor Text

The text (usually blue) that website visitors click to redirect them to other site pages, which include related hyperlinks.


Backlinks appear when other websites link to web pages on your website. Google tends to trust websites that have other higher authority websites associated with them and will rank them higher in search engines.

Black Hat

SEO tactics, elements and techniques that are highly unethical and conflict with Google’s webmaster guidelines

Bounce Rate

The percentage of visitors who reach and leave your website quickly before clicking on anything or engaging with any of its content.

Broken Links

The URL or hyperlinks on the website that do not lead to the webpage directly but can be fixed or updated. Usually displays error code 404 Broken Links The URL or hyperlinks on the website that do not lead to the webpage directly but can be fixed or updated. Usually displays error code 404.

Cascading Style Sheet (CSS)

Also known as “CSS” the short code used to describe the different sections and design of your website. It defines the structure, look, and flow of your website.

Click through rate (CTR)

click through rate
click through rate

The percentage of users who click on the website link you have provided when it appears in their SERP results from organic search results. This percentage is determined by dividing the total number of organic clicks by the total number of impressions and then multiplying by 100.

Content and Content Management System (CMS) Content

this refers to the images, text, video clips, audio and other files on the website. A CMS is what website owners use and it helps them manage time and how content is published on a website. Websites with unique and SEO-friendly content are more desirable by search engines and tend to rank better.


When a website visitor completes a required action on a converting website such as making a purchase, signing up for a newsletter, downloading a whitepaper, filling out a form, watching a video, etc.


HTML stands for “Hypertext Markup Language” and it requires specific code elements that make content of all kinds on the website easier to read and scan for search engines.


The number of website visitors who view a website at any given time. One impression equals one website visitor who views a website.


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